Building Management Sales Site
A sales website for a Building Management System — re-pointed at mechanical distributors and integrators rather than end users. Custom 3D, technical voice, lead-generation engineered around relationship sales.
- Client
- Bar-Tech Automation
- Year
- 2026
- Role
- Design · Build · 3D
- Scope
- Web · 3D modelling · Sales narrative
- Collaborators
- Bar-Tech engineering
- Duration
- 6 weeks
For the buyer
- 01
For B2B & industrial SaaS
Most product sites in the trade try to sell direct. This one was built to earn a partnership conversation — quote requests, distributor introductions, integrator demos. The whole funnel is relationship-led.
- 02
3D as a sales asset, not a flourish
Custom Blender models render the product in operational context — so a buyer can see the system on their site without a salesperson on a call.
- 03
Technical clarity at marketing pace
Engineered to read fluently to a mechanical engineer and a procurement lead in the same scroll. No jargon for jargon's sake; no marketing fog over the spec.
- 04
Six weeks, one designer-developer
Strategy, design, build, 3D, copy direction — handled end-to-end on a six-week timeline. No agency overhead, no handoffs to lose meaning across.
Project note
A re-architected sales site for a Building Management System. The existing site sold to end-buyers; this one sells to the distributors and mechanical integrators who actually move product. The job was to translate a deeply technical product into a story that earned a quote-request, not a checkout.
