Finish Line Car Detailing
A mobile detailing business I founded at 17, branded, and ran in Brisbane for three years. The visual identity earned premium pricing in a category where most competitors look like they were last touched in 2008.
- Client
- Self-founded
- Year
- 2020 — 2023
- Role
- Founder · Brand · Web · Operations
- Scope
- Brand · Web · Marketing · Operations
- Duration
- 3 years
- Photography
- In-house
For the buyer
- 01
For local service operators
Your website is the first quote you give every prospect. This one closed the right clients before they ever picked up the phone — premium-feeling, booking-led, calm.
- 02
Premium positioning, no agency
Every piece of the brand was built single-handedly. Proof you can read as a serious operator without an in-house creative team or an agency retainer.
- 03
Designed to qualify, not capture
Engineered to attract clients with bigger jobs and to quietly turn away the price-shoppers. Higher tickets, fewer junk inquiries.
- 04
Three years of operating proof
Built, ran, and shipped the entire operation from age 17 onward — brand strategy, customer service, scheduling, repeat-client retention. The website was downstream of real business decisions.
Project note
Finish Line was my own business — a mobile detailing service I started at seventeen and ran for three years. I built every piece of it: the brand, the website, the booking flow, the photography direction, the day-to-day operations. The visual identity carried it from a teenager's side-job to a service that justified premium pricing in a category most people consider a commodity.
